The Tech Talent Tug of War: How Employers Can Stay Competitive
Sarah Dolan • September 4, 2025

Winning the Battle for Technology Talent in Ireland’s Evolving Market

Ireland’s technology hiring market remains one of the most competitive in Europe — and as 2026 unfolds, the pressure on employers shows no sign of easing.


Demand for experienced software engineers, cloud specialists, AI professionals and cybersecurity talent continues to outpace supply. While global tech hiring has stabilised following periods of volatility, competition for high-quality, commercially minded tech professionals remains intense — particularly for Irish SMEs and scaling businesses competing with multinational employers and remote-first organisations.


The challenge in 2026 isn’t simply attracting candidates. It’s meeting evolving expectations, retaining critical skills, and building tech teams that can scale sustainably.


The employers who succeed will be those who understand what tech professionals actually value — and adapt their hiring strategies accordingly.


Ireland’s Technology Hiring Landscape in 2026


Ireland continues to be a strategic base for global and indigenous technology companies, supported by strong FDI, a skilled workforce and a mature tech ecosystem.


However, skills shortages persist across key areas, including:


At the same time, candidate confidence has increased. Many tech professionals are not actively job-seeking — but are open to the right opportunity, particularly where flexibility, leadership quality and long-term career progression are clear.


This shift means employers must move beyond transactional hiring and adopt a more candidate-centric, insight-driven approach.


What’s Motivating Tech Professionals to Change Roles in 2026?


Our Mason Alexander 2026 Talent Insights Survey, reflecting hiring sentiment across Ireland’s technology sector, highlights exactly what’s driving movement in the market:


Top reasons tech candidates change roles:

  • Higher salary – 58%
  • Seeking new challenges – 58%
  • Career advancement opportunities – 52%
  • Better work-life balance – 48%
  • Company culture fit – 48%
  • Better leadership / management – 39%
  • Job security and stability – 39%


Notably, 52% of tech professionals said they would trade a higher salary for improved flexibility and work-life balance — a critical insight for employers struggling to compete on base pay alone.


Flexible Working Is No Longer Optional

Preferred working arrangements among technology professionals in Ireland:

  • Hybrid – 51%
  • Fully remote – 33%
  • Onsite full-time – 7%
  • No preference – 9%


While many organisations are reassessing office attendance policies, the data is clear: flexibility remains a core decision-maker. Employers with rigid, poorly communicated working models risk narrowing their talent pool significantly.

Clarity matters just as much as flexibility itself. Candidates want transparency early in the process — not ambiguity once offers are made.


How Irish Employers Can Win the Tech Talent Tug of War in 2026


1. Compete Smartly on Salary — Not Blindly

Salary remains important, but it is rarely the sole deciding factor. Employers who combine market-aligned pay with strong progression frameworks, learning investment and meaningful benefits are better positioned to secure and retain talent.


👉 Use current market benchmarking — such as the Mason Alexander 2026 Salary Guide — to ensure offers are competitive, realistic and defensible.


2. Design Roles Around Progression, Not Just Output

Tech professionals increasingly prioritise roles that offer growth, autonomy and exposure to new challenges.


Clear answers to questions like:

  • What does progression look like here?
  • How will my role evolve over the next 18–24 months?
  • Who will I be learning from?


These answers can be as influential as salary in the decision-making process.


3. Invest in Leadership and Culture

Nearly 4 in 10 tech candidates cite better leadership as a reason for moving roles. In 2026, strong line management, transparency and trust are major differentiators.


Employer branding isn’t about surface-level perks — it’s about demonstrating how people are supported, developed and listened to inside your organisation.


4. Build Internal Capability Through Upskilling

With AI and automation reshaping many roles, employers who invest in upskilling existing teams reduce long-term hiring pressure while improving retention.


Structured learning pathways, certifications and internal mobility programmes help future-proof both your people and your organisation.


5. Plan Talent Pipelines — Don’t Hire Reactively

High-demand tech skills are rarely available on short notice. Forward-thinking employers are:

  • Building long-term talent pipelines
  • Maintaining relationships with passive candidates
  • Planning succession and future capability needs


This approach reduces time-to-hire and limits disruption during growth phases.


6. Partner with Specialist Technology Recruiters

In a candidate-short market, access matters. Partnering with a specialist technology recruitment agency provides:

  • Insight into real-time candidate expectations
  • Access to passive and pre-qualified talent
  • Faster, more informed hiring decisions
  • Reduced risk of costly mis-hires


👉 Explore how Mason Alexander supports employers through our Executive Search and specialist technology recruitment services.


Final Thoughts: Competing for Tech Talent in 2026


The competition for technology talent in Ireland remains intense — but employers who adapt their hiring strategies, listen to candidate priorities and invest beyond salary alone can still win.


Success in 2026 will depend on clarity, credibility, and consistency. Employers who align pay with the market, embrace flexible working arrangements, invest in leadership development, and partner strategically will be best positioned to attract and retain high-performing tech teams.


Partner with Mason Alexander


At Mason Alexander, we work with technology-led organisations across Ireland to build high-performing teams that scale.


From permanent hires and executive search to market insights and salary benchmarking, we support employers with data-driven recruitment strategies aligned to today’s tech talent market.

🔹 From backend and frontend developers to AI engineers and cybersecurity talent
🔹 Across all of Ireland, particularly Dublin, Cork, Galway, and Limerick
🔹 With insights that help you stand out in a competitive market


👉 Download the Mason Alexander 2026 Salary Guide for up-to-date technology salary benchmarks
👉
Contact our team to discuss how we can support your hiring plans for 2026 and beyond.

Explore Technology Recruitment
FAQs – Technology Hiring in Ireland
  • What are tech candidates looking for in Ireland in 2026?

    Tech professionals prioritise competitive salary, career progression, flexible working, strong leadership and meaningful work. Flexibility remains a key differentiator.

  • Are Irish tech candidates willing to trade salary for flexibility?

    Yes. Over half of tech professionals would accept lower pay in exchange for improved flexibility and work-life balance.

  • What is the most popular working model for tech roles in Ireland?

    Hybrid working is the most preferred arrangement.

  • How can Irish employers attract tech talent without matching multinational salaries?

    By offering progression, flexibility, strong leadership, learning opportunities and a clear employer value proposition aligned to candidate priorities.

  • Why use a specialist technology recruitment agency?

    Specialist recruiters provide access to passive talent, market insights, faster hiring timelines and reduce the risk of poor hiring decisions. Contact Mason Alexander's Technology Recruitment team today.

Mason Alexander 2026 Salary Guide Ireland
By Sarah Dolan November 27, 2025
Mason Alexander 2026 Salary Guide Ireland - insights, market dynamics and industry trends across Technology, Life Sciences, Financial Services, Legal and Business Support.
Hiring in Life Sciences: Why Employer Brand Matters More Than Ever
By Sarah Dolan October 28, 2025
Discover why employer branding is essential for hiring in Ireland’s Life Sciences sector in 2025. Learn how to attract top talent in a competitive, global market.
Cybersecurity Insights 2025: Talent, Threats & Readiness
By Sarah Dolan September 30, 2025
Discover the key cybersecurity talent, skills & hiring insights for 2025. Mason Alexander’s Cybersecurity Insights Report reveals survey results on cyber threats, skills gaps and recruitment challenges. Download your free report today.