Advice: Setting up a Company in New York

Some advice and insights from Mason Alexander's CEO, Andrew Lynch, about setting up a company in New York. Watch the full video below.

Key Points:

1. Tap into the Irish Community: For any Irish company, there is obviously a big community of people from Ireland in New York, which you should tap into. People here are incredibly supportive and want to see you do well. I also take a lot of inspiration from people who have come here, worked so hard and achieved a lot. 
   
   
2. Be Visible: Business here in general feels a lot more old school. Meetings in offices are still very popular, lunch, after work drinks etc… a personal connection is valued so it’s important to be visible.
   
   
3. Be on the ground: I don’t think you can really make it work here unless you move here. Flying in for a few days the odd time doesn’t work. You need to know where you are going and who you are going with and the only way to do that is be on the ground, immerse yourself into the environment.
   
   
4. Take the Subway: Lastly, might seem like a silly point, but take the subway. I resisted this for a while but it’s the only way to travel around NYC. It’s the easiest and quickest way to get around but more importantly, it adds to the daily hustle of being here which for me, gives me a lot of motivation to keep pushing harder.