Are you a visionary digital leader ready to redefine the online experience in the beauty industry? We’re looking for a Digital Director to drive end-to-end e-commerce strategy and execution—leading digital transformation, performance marketing, AI integration, and sustainable revenue growth across DTC and third-party channels.
This is a rare opportunity to shape the full digital customer journey at a high-growth brand that’s scaling fast. You’ll own everything from CRO and personalisation to AI-powered data strategies and media measurement—partnering closely with product, tech, and marketing stakeholders.
Responsibilities:
- Full digital sales funnel—from acquisition to retention—with a focus on CRO and UX.
- Strategy and performance of third-party e-commerce platforms (Amazon, TikTok Shop, etc.).
- Site optimisation through data-led experimentation (A/B testing, personalisation, etc.).
- AI integration across the customer journey: smart merchandising, automation, predictive insights.
- Martech stack: GA4, RetentionX, attribution tools, CDPs—owning measurement and performance.
- Building and leading a high-performing digital & growth team.
Your Impact Will Be Measured By:
- YoY and QoQ e-commerce revenue growth.
- Website conversion rate uplift.
- Improvements in LTV and retention.
- Site performance and CX metrics.
- Clear, accurate reporting and attribution.
Requirements:
- 5–7 years in senior digital/growth roles, ideally in DTC, beauty, or e-commerce.
- Proven success leading AI and data-driven transformations.
- Deep technical fluency across e-commerce platforms and analytics tools.
- Strong leadership, commercial acumen, and a test-and-learn mindset.
- Familiarity with Shopify and/or agile environments is a plus.
This is more than a leadership role—it’s a chance to shape the future of digital commerce in beauty. If you're ready to challenge the status quo and lead through innovation, we want to hear from you.
