LinkedIn Tips

LinkedIn helps you create career opportunities, allows you to share your experience, skills, and qualifications with future employers, while also allowing you to build and interact with your network and grow your online brand as a professional.

When you’re looking for a job, LinkedIn is one of the best places to start. Your LinkedIn profile is your chance to be noticed by recruiters and hiring managers. So ensure you don't miss the opportunity to show your expertise, skills, and experience.

Even if you’re not actively looking for a new job, many recruiters use LinkedIn as a sourcing tool to find candidates to fill positions. So, being active on LinkedIn and keeping your LinkedIn profile current and up to date could allow a great new job opportunity to come right to you.

Jessica Grant, Principal Consultant at Mason Alexander, has put together some tips on how to make the most of your LinkedIn.

Be Engaging

Get inside the head of the person/audience you want to reach, i.e.; what content do you think would interest them, what content might they find helpful?

Be Personal

Do vlogs, post native photos (you have taken), and generally just be authentic. Keep posts short and snappy so as your audience are scrolling they will hover and engage (have a catchy backdrop, be outdoors, a catchy title etc). If you can add subtitles to videos, this really helps. What do you enjoy seeing on LI and mirror that somewhat.

Look over your connections

Do you have the right people following you? Are you connected to the right people? If not, go find them and connect with them.

You can request to connect with people who work at companies or in jobs you’re interested in. You can even look for people by searching keywords within the search bar like “marketing manager” or “engineer” and so on.

Make sure when you are requesting to connect with someone that you also include a personalised message to that person.

Be Consistent

It doesn’t happen overnight but committing to posting as often as possible for you will make a difference. Posts will help you build up your reputation as an expert. You can post your viewpoint about what’s going on in your industry or comment about any recent industry development, and possibly show off your writing skills at the same time.

Series

Think of something that you could post about once fortnightly. For example; quote of the week, top tips, trends etc.

Visibility

Ask friends, colleagues, family on LinkedIn to like, share and comment on your posts as this will increase visibility.

TikTok is very helpful with this too and you can link it you your LinkedIn.

Be Active

Select relevant interests on your profile and follow experts, thought leaders, and others in your industry who have careers you’d like to learn something from. Then, you can engage with their posts on your news feed. This way you will learn, gain some connections, build your network and also get some food for thought for your own posts in the future. Your likes & comments on others posts will help expand your audience.

Recommendations

Recommendations are such a powerful tool. Receiving LinkedIn recommendations can enhance the credibility of who you are as a professional. Seek out and ask people you’ve worked closely with for recommendations. Make sure you let your recommender know what your goals are for your next career steps as well as what skills and experiences you’d like them to highlight.

And the best way to get a recommendation is to give one. So if you write a recommendation for a colleague, they’re likely to return the favour.

If you need any additional career advice or if you’re looking for your next career move, please feel free to contact us – we’re always here and happy to help!