How to create a job offer that will be accepted
Sarah Dolan • Aug 17, 2023

The Strategic Approach to Crafting Successful Job Offers

In the competitive landscape of today's job market, attracting top-tier talent is only half the battle won. Your ability to extend a compelling and well-structured job offer can often be the decisive factor in winning over the best candidates. At Mason Alexander, we understand that an effective job offer is a delicate blend of timing, communication, and attractive terms. We’re here to provide you with insights and strategies on how to make a job offer that will not only stand out but also get accepted.


1. The Power of Promptness: Why Making a Quick Decision Matters


In the fast-paced world of recruitment, timing is everything. Candidates often entertain multiple job offers, so a prompt decision is crucial. Delaying an offer can lead to candidates accepting other opportunities, resulting in missed chances to secure top talent. Aim to make your decision within a reasonable timeframe to show your commitment and interest in the candidate.


2. The Personal Touch: Extending Offers via Phone


While emails are convenient, a phone call adds a personal touch to the job offer process. It allows for immediate feedback and clarification of any doubts the candidate might have. Speaking directly also helps convey your excitement about the candidate joining your team, making the offer feel more authentic and appealing.


3. Crafting an Offer Letter


Once you've conveyed your intent to extend a job offer and received a positive verbal response, it's time to formalise the process with an offer letter. This document holds the key to aligning expectations and ensuring a smooth transition. In the offer letter, make sure to include:


  1. Candidates full name
  2. Clear Role Definition: State the official job title, defining the candidate's position within your organisation.
  3. Start and End Dates: Specify the commencement and, if applicable, end date of the temporary position.
  4. Probationary Period: Outline the probation duration for the candidate's reference.
  5. Conditions, if Any: Highlight any offer-related conditions, such as successful checks or documentation.
  6. Preparatory Steps: Detail any required actions before the candidate's start date.


Upon reviewing the offer letter and confirming its accuracy, the candidate should proceed as follows:


  1. Confirmation and Signature: Have the candidate sign the letter to indicate acceptance.
  2. Personal Record: Advise the candidate to keep a copy for their records.
  3. Submit Signed Copy: Request the signed letter be sent back to you, solidifying their commitment.


Remember, the offer letter is not a binding contract. Legal commitment comes when core employment terms, including compensation and benefits (timeframe varies by jurisdiction), are accepted. Keep the signed offer letter on hand for future reference, should any issues arise.


4. Navigating Counter-Offers


Receiving a counter-offer is common, and candidates may be enticed by the prospect of a raise or promotion from their current employer. To address this, maintain open communication with the candidate. Understand their motivations for seeking a new opportunity and emphasise how your offer aligns with their career aspirations. Reinforce the value your organisation offers beyond monetary benefits, such as growth potential, work culture, and exciting projects.


Our Business Support recruitment team at Mason Alexander recently put together a video discussing the results of several polls conducted on LinkedIn on the topic of accepting counter offers in the job market. The polls aimed to understand the preferences and behaviours of candidates and shed light on what companies can do to attract and retain top talent. The video highlights key takeaways and offers insights into the significance of factors such as interview experience, timely decision-making, feedback, competitive offers, and desirable benefits in ensuring candidates accept new employment offers rather than opting for counter offers from their current employers. Watch this video.


5. Pre-Employment Checks


Pre-employment checks are essential for safeguarding your organisation's interests, but they should be carried out judiciously. Inform the candidate about the checks and timelines involved, ensuring transparency throughout the process. A seamless and respectful approach to these checks helps build trust and a positive candidate experience.


6. Informing Unsuccessful Candidates


While focusing on your chosen candidate is vital, treating all applicants with respect is equally important. Notify unsuccessful candidates promptly and professionally. Offer constructive feedback if possible, emphasising that their skills and experience were appreciated. This thoughtful approach leaves a positive impression, encouraging unsuccessful candidates to consider your organization in the future.


7. Waiting Game: How Long to Wait for a Response


Once the offer has been extended, a reasonable waiting period is essential. Candidates may need time to evaluate the offer, consider personal factors, or consult with family and mentors. Maintain open lines of communication during this period, gently reminding them of the value your organisation offers and addressing any queries they may have.


Unlock the Potential with Mason Alexander


The process of making a job offer is an intricate dance that requires finesse, precision, and a genuine commitment to the candidate's success. By following these strategies you'll not only increase the likelihood of your offers being accepted but also build a reputation as an employer of choice in the competitive job market. Remember, the right candidate is an investment that can shape the future of your organisation, so make your job offers as irresistible as possible.


At Mason Alexander, we're committed to helping you secure the best talent for your organisation. Crafting compelling job offers is just one aspect of our comprehensive recruitment strategy. If you're ready to take your hiring process to the next level and consistently attract exceptional candidates, contact us today. Our expert team is eager to collaborate with you, ensuring your organisation thrives through the power of remarkable talent.

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