CurrencyFair: Strategic Executive Hires

Overview

CardiacBooster is a spin-off of the Radboud UMC and is located on the NovioTech Campus in Nijmegen, the Netherlands. Cardiac Booster has been working on the development of a minimally invasive cardiac support device since 2018.


The product concept has been formulated by Dr. Daniël van Dort, a physician at Radboud University Medical Center. Based on his observations in the cardiac surgery department, Dr. van Dort has developed an innovative approach to left ventricular support.

Executive Search Partnership

Challenge

As CurrencyFair embarked on an ambitious growth trajectory within the fintech space, the company identified a need to strengthen its executive leadership across key strategic areas—finance, revenue generation, and digital marketing. These roles were pivotal to scaling operations, entering new markets, and driving sustainable customer acquisition.


CurrencyFair required:

  • A Chief Financial Officer (CFO) with deep fintech experience and the ability to align financial strategy with aggressive expansion goals.
  • A Chief Revenue Officer (CRO) focused on driving ROI, optimising commercial performance, and scaling the business across key markets.
  • A Head of Digital Marketing to drive a performance-led strategy across digital channels and enhance global brand visibility.


Finding top-tier talent with a mix of startup agility and global scaling experience was critical and time-sensitive. CurrencyFair turned to Mason Alexander to deliver on this mandate.

Solution

Mason Alexander adopted a tailored executive search strategy for each role, leveraging its deep network in the fintech and digital sectors:

  • Discovery & Alignment: Conducted intensive briefing sessions with CurrencyFair’s executive team to understand cultural fit, business objectives, and leadership gaps.
  • Market Mapping: Identified and engaged a targeted pool of executive talent across Ireland and the U.K., with a focus on candidates who had successfully scaled fintech businesses or had deep experience in high-growth, regulated environments.
  • Assessment & Advisory: Used rigorous competency-based assessments, psychometric profiling, and stakeholder calibration to shortlist high-potential candidates aligned with CurrencyFair’s vision.


The search process was agile yet thorough, ensuring top-quality candidates were presented efficiently without compromising on cultural or technical fit.

Result

3 executive hires placed in 90 days:


  • Chief Financial Officer
  • Chief Revenue Officer
  • Head of Digital Marketing



These hires not only enhanced CurrencyFair’s executive team but also helped position the company for scalable, long-term growth in a competitive fintech landscape.

Key Highlights

3 key hires

  • Chief Financial Officer 
  • Chief Revenue Officer
  • Head of Digital Marketing

Complete within 90 days

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