Executive Search: Senior Revenue Director for Strava

Overview

CardiacBooster is a spin-off of the Radboud UMC and is located on the NovioTech Campus in Nijmegen, the Netherlands. Cardiac Booster has been working on the development of a minimally invasive cardiac support device since 2018.


The product concept has been formulated by Dr. Daniël van Dort, a physician at Radboud University Medical Center. Based on his observations in the cardiac surgery department, Dr. van Dort has developed an innovative approach to left ventricular support.

Senior Revenue Director

Strava, the world’s leading social platform for athletes with over 88 million users, opened its Dublin office as part of a major European expansion. To accelerate growth, Strava partnered with Mason Alexander to recruit a Senior Revenue Director to build and lead commercial operations in the region, shaping both European and global revenue strategy.

Challenge

Strava’s Dublin office was in its early stages, with just a handful of employees across product, design, engineering, and community management. To scale effectively, Strava needed senior commercial leadership with the ability to:

  • Develop and execute a revenue growth strategy tailored to European and global markets.
  • Build high-performing teams across sales, partnerships and commercial operations.
  • Align closely with Strava’s mission-driven culture while driving measurable business performance.


This was a strategically critical role: the successful hire would not only shape Strava’s European commercial presence but also influence global revenue strategy during a period of rapid expansion.

Solution

Mason Alexander led a targeted executive search process, leveraging deep expertise in both the technology and commercial leadership space:

  • Discovery & Alignment: Partnered closely with Strava’s executive leadership to understand the growth objectives of the Dublin office and the cultural attributes essential to long-term success.
  • Market Mapping: Identified a highly focused pool of senior revenue leaders across Europe with experience scaling technology companies, ideally in consumer platforms or subscription-based businesses.
  • Candidate Engagement: Approached executives with a unique blend of strategic revenue expertise, startup agility and cultural alignment with Strava’s athlete-first mission.
  • Assessment: Applied competency-based interviews and leadership assessments to ensure candidates demonstrated both commercial acumen and cultural fit.


The search was delivered with urgency, ensuring Strava could quickly embed senior leadership into its Dublin operations.

Result

Within 8 weeks, Mason Alexander successfully placed Strava’s Senior Revenue Director in Dublin. This hire was a milestone in Strava’s European expansion, solidifying Dublin as a strategic hub for growth and innovation.

Key Highlights

8-week turnaround from brief to placement

Senior Revenue Director placed with global scaling expertise

Continued partnership supporting Strava in building out its wider Dublin team across additional roles

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